February 25, 2021 – Pitch Perfect: 3 Research-Based Methods to Advocate for Your Planned Giving Program

February 25, 2021 @ 9:00 am – 1:00 pm
Virtual (Zoom)
Nancye Bailey

Pitch Perfect: 3 Research-Based Methods to Advocate for Your Planned Giving Program

Cathy Sheffield

February 25, 2021

Before we can sell PG to our donors, we have to sell if to our organizational leaders and our colleagues. One of the toughest things about managing a planned giving program is securing resources (or additional resources) and internal support from colleagues and managers. Cathy will utilize a combination of stories and statistics which will assist in the formulation of a perfect pitch to secure greater resources in support of planned giving programs and turn bosses, boards, and other key stakeholders into planned giving champions. Discovery: How to Learn About a Donor’s Assets Description What do you own? Is it valuable (and how do you know)? Has the value appreciated? Do your kids want it? Do you owe anything on it? Are you thinking about selling it? Wouldn’t it be great to just straight up ask the questions that will help you identify assets that might be ripe for charitable giving? When you can’t be that blunt, Cathy helps you ease into conversations that yield the information you need to develop deeper relationships and possible gift options.

1st Session: 9am – 10am

2nd Session: 12pm – 1pm

Free for members. For guests, $25 for one session or $45 for both.

Cathy R. Sheffield, CAP® (Charter Advisor in Philanthropy), CFRE (Certified Fundraising Executive), CSPG (Certified Specialist in Planned Giving), FCEP (Fellow Charitable Estate Planner) is passionate about helping nonprofits raise planned gifts and noncash major gifts. Cathy is a nationally recognized planned giving thought leader with 25-years in healthcare and higher education. From the moment you meet Cathy, you will recognize her enthusiasm for her work, appreciate her collaborative method for achieving results for both donors and nonprofit organizations alike, and welcome her sense of humor.  Cathy serves as the Chief Advancement Officer of Lena Pope a 90-year old children’s social services organization in Fort Worth, Texas. Cathy is also the founder and President of ThinkGiving, a philanthropic advising group working with individuals and nonprofits to maximize their charitable gifts. Cathy serves on the American Council on Gift Annuities Board of Directors, is the current President of the Fort Worth Metro Chapter of AFP and was the 2017 Board Chair of the National Association of Charitable Gift Planners. Cathy is a faculty member of the American Institute for Philanthropic Studies which administers the Certified Specialist in Planned Giving designation program. Cathy is a co-host of Charitable Chit Chat with Cathy & Claire, a radio show for philanthropy professionals. Cathy received her MBA from Texas Christian University and her undergraduate degree from North Dakota State University.

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